Proven in Real Operating Environments
"Sean drove our growth from $5M to $10M ARR through a seamless partnership defined by high-level execution and mutual trust."
John Thornton | Founder, Black Propeller
The Problem
Growth Starts to Feel Harder Than It Should.
Revenue increases, but stress and complexity rise with it. Margins tighten, decisions slow, and senior leaders get pulled deeper into the day-to-day. Without infrastructure designed for the next stage, growth adds pressure instead of leverage.
Growth Without a System
New business depends on heroics, not repeatability.
AI Without Direction
Powerful tools, but no clear way to apply or govern them.
Delivery That Doesn’t Scale
Execution slows as tools and teams multiply.
Margin and Talent Erode
Retention suffers when the best people carry the load.
Our Point of View
Human in the Loop Is Not Anti-AI, It’s Pro-Judgment.
AI changes what’s possible, but it doesn’t replace human context, taste, or accountability. Human in the Loop means designing systems where:
Machines handle scale
Humans guide decisions
Infrastructure supports both
The goal is to design systems that remove friction so teams stay energized, focused on high-value work and supported by infrastructure that scales with them.
The most effective organizations won’t be fully automated, they’ll be intentionally augmented.
What We Do
We Help Agencies Build the Infrastructure to Scale Well
HITL Strategies works with marketing leaders to design the systems beneath the work. Not campaigns or channels, but the infrastructure that determines how growth is generated, delivered, and sustained. Our work centers on aligning tools, technology, AI, process, people, and training into operating models that support scale without adding unnecessary complexity.
Commercial & Growth Engine
How growth is generated, expanded, and retained through pipeline, positioning, partnerships, and client value.
Operational Architecture
How systems, workflows, and knowledge are structured to reduce friction and support scale.
Financial & Talent Core
How margin, cost structure, and talent models are aligned to support long-term value.
Fractional Senior Leadership
Where experienced operators (with 43 years combined experience) step in to guide, prioritize, and implement infrastructure change.
How It Works
Practical Strategy, Not Theory Decks
We work alongside leadership as hands-on operators. Engagements start with clarity, then move quickly into action and implementation.
Diagnose: Assess current infrastructure, workflows, and scale constraints.
Design: Map systems that align people, AI, and process around business priorities.
Enable: We work alongside your teams to implement changes in a way the organization can actually sustain.
Who This Is For
Built for Marketing Leaders Ready to Rethink How They Scale
HITL is For Leaders Who:
√ Care about margin as much as growth
√ Want to use AI thoughtfully, not blindly
√ Feel the strain of complexity as the business grows
√ Are ready to address root causes, not symptoms
It’s Not For Teams Looking For:
√ More tools without process
√ Quick hacks or surface-level fixes
√ Pure automation with no accountability
√ Media management or campaign execution